George doesn't just talk the talk, he walks the walk. 
 Or maybe rides the ride is more appropriate? 
Either way, he has been a part of the competitive rodeo scene for over 30 years.
He started competing on his high school rodeo team, 
then went to college on a rodeo scholarship. 
And though he went into the financial industry to feed a family, 
he still found time for rodeo. 
If I was that cool, I probably would too!